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Free Spirit campaign launch

Free Spirit campaign launch

Today we officially launch our beautiful 'Free Spirit' campaign! We had such an amazing shoot in Byron Bay with a very talented team who helped us pull this campaign together.

Our photographer @katabayerphotography (Sydney) along with videographer @mosandco (Byron Bay) helped turn our vision into something breathtaking. Emmely (@tropicaldream) worked her magic in front of the lense and connected us with @arnhem_clothing clothing to showcase their new collection. Last but not least our beautiful H&MU @nahid_makeupartist. We hope you love it as much as we do... x

Light and love,
Anna and The Palas Team x⁠

Our designer, Anna Dimond, has drawn on her personal experiences in creating the NEW 'Free Spirit' bohemian collection which features symbols of healing and empowerment inspired by the coastal beauty of Byron Bay, Bondi and Bali – 3 places that are very close to her heart.

Each place emanates such positive energy from their natural beauty of sand, sea, sky and plants as captured in our 'Free Spirit Byron Bay' Campaign where all of the incredible imagery was shot on location in magical Byron Bay, Australia.

Our NEW ‘world is your oyster’ pearl collection was inspired by the cutest story...Anna was eating oysters and discovered a natural pear inside! That was a clear sign from the universe – how could she not design a pearl collection!?. This collection is a reminder that the world, in all of its natural beauty, has physical and spiritual gifts that it presents to us each day, we just need to be open and grateful enough to see and receive them.

'From the heart' is a NEW range inspired by our love of hearts and we have created charms that symbolise love in anyone’s language to ‘collect, inspire and share’. Be one of the first to add our NEW Palas designs to your jewellery box.


FREE SPIRIT CAMPAIGN CREDITS:
Model > Emmely Been
Photographer > Kata Bayer
Art Direction > Sophia Genders
H&MU > Nahid Kholghi
Video > Mos & Co
Wardrobe > Arnhem Clothing & Steele
Location > Byron Bay, NSW

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AUTHOR
Sophia Genders

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