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Ties That Bind campaign

Ties That Bind campaign

Today we officially launch our Palas Christmas Campaign ‘Ties that Bind’ a project that involved many talented humans, like superstar stylist Megan Morton, photographer Gabby Llewelyn, hair and makeup by the beautiful Pascale Maestri and videographer Dan Brophy from Made by Marcello Agency.

‘Ties that Bind’ communicates family love, emotional connection and the power a simple Palas charm can have to symbolise and express love and life long bonds.

We have featured real families in this campaign (not models) and we have some exciting BTS interviews to share. Below is our campaign video, please watch and share... x

SHELLEY

City // Brisbane

What are the words you live by?
Say 'YES' to everything, think about the rest later!

What is the most important thing you have learned in life being a mother?
Becoming a mother is a blessing but can be all consuming, so it's very easy to lose your sense of self... I feel very passionately about being aware how important it is to stay connected to your heart, your spirit. Keep your life vibrant by doing the things you love for yourself!

What is your biggest wish/dream for your children?
My biggest most important desire for my kids is to know, love and accept themselves completely. They are enough. When one is at peace with themselves, it is so empowering and life changing. Be authentic - Keep it real!

MIA

City // Brisbane

What are the words you live by?
Pay more attention to the intention.

What do your friends 'soul sisters' mean to you?
When your best friends become your friendship soul mates. When you connect with them as if they were your biological sister, not just a best friend.

What is the best piece of advice your mum has given you?
We are on this earth for the sole purpose of human connection. Connect with people whilst being your most authentic self.

LUCAS 

City // Brisbane

What are the words you live by?
Don't take yourself too seriously.

What is your best childhood memory?
Hanging out and playing games with the neighbourhood kids every afternoon.

What is the best piece of advice your mum has given you?
Know who you are and be yourself.

LUKE 

City // Brisbane

What are the words you live by?
Live a life without regret.

What is something you are really proud of?
Pursuing a career I am passionate about.

What can you not live without the most?
Family and friends.

GABBY

City // Melbourne

What are the words you live by?
Follow your bliss and your gut and the tingle.

What do your friends 'soul sisters' mean to you?
We listen and laugh and enjoy each others weirdness and whatever decisions we make in our lives, we find acceptance and support. And great hugs.

What inspires your creative process?
Beauty beauty beauty - which may not be what or where'd you expect.

What is the best piece of advice your mum has given you?
The mind is like a magnet - you get what you think about. Oh and brush your hair!

NICOLE

City // Sydney

What are the words you live by?
Chase your dreams and don't be afraid to fall.

What is the most important thing you have learned in life being a mother?
Your kids are your greatest teachers and biggest achievement.

What is the best piece of advice your mum has given you?
Surround yourself with people that make you feel amazing and that you can be yourself with. Those are your people.

What is your biggest wish/dream for your children?
-To find happiness in whatever they do.
-To be real, honest and genuine and not get too caught up in the hype of life.

MANY THANKS TO

Styling > Megan Morton
Photography > Gabby Llewyn
H&MU > Pascale Maestri
Videography > MadebyMarcello
Location > The School, Rosebery NSW
Special mention and thanks to the beautiful families that gave their time to make this photoshoot and campaign happen, we loved meeting each and every one of you and are excited to share our Ties That Bind campaign with the world.

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Palas Family

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